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Purple Flag

Dunfermline Joins The Purple Standard


Dunfermline joins Aberdeen in becoming Scotland’s first to wave the Purple Flag’s official seal of approval for a ‘better night out’

SCOTLAND, 30 NOVEMBER: Dunfermline is today celebrating becoming the first town in Scotland to be awarded a Purple Flag for its achievements in helping people have a great night out.  

Dunfermline joins Aberdeen and Newry as the three new destinations to have their new Purple Flag status formally recognised at an awards ceremony that took place in Liverpool last night (29th November 2013). 41 English, Welsh and Northern Irish towns and cities already have Purple Flag status.

The award, applied for by BID company Dunfermline Delivers as part of Dunfermline’s Safer Towns initiative, recognises excellence in the management of city centres at night.

Commending Dunfermline on its vibrant evening economy, the judges commented on the city’s warm, welcoming atmosphere and safe environment.  It also highlighted high levels of partnership collaborations between the BID company and partner agencies such as Police Scotland, Fife Council and local businesses across many initiatives including PubWatch, Best Bar None and the Street Pastors.  It also referenced the wide range of culture, arts, bars, music and entertainment in the city.

The judging process included a comprehensive written application and a visit, by Purple Flag assessors to Dunfermline to experience first hand what the city had to offer an evening visitor from pubs, theatres, restaurants and clubs.  The judges also considered the transport links, street safety and overall atmosphere throughout the evening.

Purple Flag is a town and city centre award - similar to the Blue Flag for beaches - which aims to raise the standard and broaden the appeal of town and city centres in the evenings and at night. The scheme is managed by the Association of Town and City Management (ATCM) working alongside the Purple Flag Advisory Committee - a partnership of key stakeholder groups backed by Government, police and business, as well as sponsors Diageo Great Britain. Purple Flag accredited towns and cities have proven that they are welcoming to everyone, offer safe ways for visitors to travel home after dark and provide a good mix of venues. Purple Flag towns and cities benefit from more visitors, lower crime and anti-social behaviour and improved perceptions of centres.

A spokesperson for Dunfermline, Maggie Mitchell, CEO Dunfermline Delivers (Business Improvement District), commented: “Driving the success of the night time economy in Dunfermline is a key objective of the BID company.  We are proud of our Safer Towns partnerships and very pleased to have been awarded this accreditation endorsing Dunfermline as a great place to go out.”

ATCM Chief Executive Martin Blackwell comments: “It is fantastic for the local communities and for Scotland to be awarded Purple Flag status for the first time. Both Dunfermline and Aberdeen have worked very hard to provide outstanding evening economies. As a rigorous and very thorough scheme we hope that Scotland’s first two Purple Flag winners encourage other Scottish towns and cities to achieve such standards in the future.”

Mark Baird, Head of Industry Affairs and Alcohol Policy, from Purple Flag sponsor Diageo said: “We are delighted that we have our first two Scottish Purple Flags and remain dedicated to supporting the Purple Flag scheme. It is truly fantastic to see that more town and city centres are raising the standards and increasing the appeal of their nightlife offering. Purple Flag and the partners involved are helping to challenge negative stereotypes that are often associated with urban centres after dark, instead highlighting the important contribution that the night time economy makes for everyone.”


Notes to Editors

About Purple Flag

The Purple Flag programme was developed following the Civic Trust Night Vision report in 2006, and is now run by the Association of Town & City Management, London.

Purple Flag is: 

An accreditation process similar to Green Flag Award for parks and Blue Flag for beaches. It leads to Purple Flag status for town centres that meet or surpass the standards of excellence in the evening and nighttime economy.

A comprehensive set of standards, management processes and good practice examples designed to help transform town and city centres at night.

A research, training and development programme, to help towns and cities improve their evening and nighttime economy. 

A positive initiative that indicates an entertaining, diverse, safe and enjoyable night out. 

Towns already with Purple Flag Status:


Angel Islington, London








Camden Town, London



Clerkenwell, Islington, London


Covent Garden, Westminster


Derry - Londonderry




Gants Hill


High Wycombe


Kingston Upon Thames


Leicester Square, Westminster










Stockton Heath - Warrington


Victoria - Westminster



For more information, please visit:


About Purple Flag sponsors Diageo 

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

For media enquires please contact:

Chaanah Crichton


020 3047 2356

Edelman, on behalf of Diageo

Aoife McDonald


(0)20 3047 2448

Edelman, on behalf of Diageo

Jonny Birkett



Association of Town and City Management